Florence is the crib of Renaissance, but not only. It’s also a fashion pole known worldwide, on month of June, from 11 to 14, it will become once again the cat walk for the Pitti Uomo, an event that offers a world of styles and unique projects to express the latest fashion trends.
This 96th edition will be divided into 13 sections:
SCANDINAVIAN MANIFESTO
The 3rd edition of a unique selection of collections by emerging fashion designers and established names from Denmark, Sweden and Norway.
TOUCH!
One of the fair’s top venues, famous for its experimental and international approach, showcases 6 up-and-coming brands from Japan, among other protagonists.
I GO OUT
Where the passion for outdoor sports encounters the most advanced fashion research: performance and style, functionality and experimental design are combined in the collections presented by the section’s international brands.
FUTURO MASCHILE
A Concept Lab on Contemporary Menswear, where hyper-curated collections dialogue with experimental sportswear to offer a selection of products focused on new ideas.
UNCONVENTIONAL
The project dedicated to the liveliest versions of luxury street style offers experimental proposals from a unique mix of international names.
MAKE, THE NEW MAKERS
The project showcases a new generation of craftspeople from all over the world with collections and special pieces that blend manufacturing know-how and contemporary appeal.
PITTI UOMO
This is the heart of the fair, the Main Pavilion, that portrays the evolutions of menswear and its design contaminations.
L’ ALTRO UOMO
The section where the avant-garde styles are the protagonists. A series of clothing and accessory collections will be exhibiting their creativity and ability to anticipate trends.
I PLAY
Here the new sportswear meets the urban lifestyle defining the authentic sportswear outfits.
POP UP STORES
A combination of menswear lifestyle products: eyewear, shoes, bags and travel accessories as well as high design products
HI BEAUTY
An extension of Pitti Fragranze, proposes an exclusive selection of international brands with their personal and ambient fragrances, body careproducts and research into cosmetic specialties.
MY FACTORY
It is the perfect venue to examine 2.0 youth culture and the liveliest laboratories in the urban and sportswear sector.
URBAN PANORAMA
The keyword here is overlapping and mixing shapes, materials and styles.
Exhibition at Palazzo Pitti
On the occasion of Pitti Uomo 96, at the Museo della Moda e del Costume of Palazzo Pitti, the Fondazione Pitti Immagine Discovery will present the exhibition Romanzo breve di Moda Maschile – A Short Novel on Men’s Fashion, by Olivier Saillard.
This is a journey through three decades of men’s fashion from 1989 to the present through the lens of Pitti Uomo. It is a story about the evolution of menswear and Made in Italy meeting Guest Designers, today’s fashion talents meeting entrepreneurs from big brands.
The 90 years of Luisaviaroma
Can you imagine a maxi fashion show for five thousand people at the sunset, in Piazzale Michelangelo? Well, it’s happening on June 13, during the days of Pitti Uomo, to celebrate the 90 years of Luisaviaroma.
It will be the first time that the big fashion brands will be walking together on the runaway: Prada, Alaia, Gucci, Armani, Balenciaga, Balmain, Alberta Ferretti, Ferragamo, Valentino, Rocha, Scervino, Fendi… around 80 of the most important fashion brands of the world!
Not to mention the supermodels that will be on the catwalk, including Gigi and Bella Hadid, Eva Herzigova, Irina Shayk, Kirsten Owen, Karolina Kurkova, Stella Maxwell, Mariacarla Boscono, Saskia De Brauw.
And there’s more! After the fashion show, there will be a concert of Lenny Kravitz, followed by an exclusive dinner. And for those who won’t be able to go to the fashion show, the event will be shown live on some big screens in the center.
Information & Services – Pitti Immagine Uomo
FORTEZZA DA BASSO
Viale Filippo Strozzi 1 – Florence
The event is open:
11 – 14 June 2019
every day 9.00 am – 6.00 pm
last day 9.00 am – 4.00 pm
Registration times:
every day 8.30 am – 6.00 pm
last day 8.30 am – 2.00 pm
Pre-registration, purchase and collection of Pitti Cards:
10 June 2019
visitors and press: from 10.00 am to 8.00 pm
exhibitors: from 8.00 am to 10.00 pm
Want to know more? You can find all the information about the event at PITTI IMMAGINE UOMO website.