Welcome to the sixth episode of our Special Series Fashion and Florence, where we explore the brands that define the city’s unique blend of heritage and contemporary style. Today, our journey takes us into the world of Patrizia Pepe, a Florentine brand that has redefined the concept of elegance with a modern, versatile edge.

Origins of a Bold Vision

Founded in Florence in 1993 by Patrizia Bambi and Claudio Orrea, Patrizia Pepe emerged as a label that dared to step beyond conventions. Its very name — “Pepe” meaning “pepper” in Italian — evokes the bold and spicy character that has always infused the brand’s creations. From the beginning, Patrizia Pepe has spoken to women who want clothing that transitions effortlessly from day to night, business to leisure, embodying both sophistication and daring flair.

The Patrizia Pepe Aesthetic

The brand’s philosophy of style revolves around sharp tailoring, clean silhouettes, and innovative fabrics that highlight femininity while remaining practical and urban. Patrizia Pepe collections often mix minimalism with unexpected details — metallic accents, asymmetrical cuts, and striking accessories — offering pieces that empower women to express themselves without compromise.

A Global Brand with Florentine Roots

Over the years, Patrizia Pepe has expanded internationally, with boutiques in Europe, Asia, and beyond, but Florence remains its creative heart. The city’s artistic spirit, architectural beauty, and dynamic modern lifestyle are all reflected in the collections, making Patrizia Pepe a symbol of Florence’s ability to remain at the forefront of fashion without losing its roots.

Antica Torre Tornabuoni and Patrizia Pepe

For visitors staying at Antica Torre Tornabuoni, the connection with Patrizia Pepe feels natural. Both the historic tower and the brand embody a harmonious blend of tradition and modernity: Antica Torre Tornabuoni preserves centuries of Florentine elegance while offering a contemporary luxury experience, just as Patrizia Pepe bridges timeless style with modern innovation. Staying at the Tower, surrounded by the very streets that nurture Florence’s fashion houses, guests are immersed in the same creative energy that inspires brands like Patrizia Pepe — a living dialogue between history, style, and the future.