Florence has always been a city that inspires beauty. From its historic ateliers emerge traditions and visions that transcend time, giving shape to a style that is both unique and instantly recognizable. In this new episode of our special series Fashion and Florence, dedicated to the leading figures of Florentine fashion, we explore the world of Ermanno Scervino, a brand that has masterfully combined Tuscan artisanal craftsmanship with refined international modernity.
A brand born in Florence
The Ermanno Scervino brand was founded in 2000 through the partnership of designer Ermanno Daelli and entrepreneur Toni Scervino. From the very beginning, choosing to base the company in Florence was not just a logistical decision, but a deeply identity-driven one: the brand is built on the concept of Made in Florence, where quality and artisanal excellence merge seamlessly with creativity and innovation.
Over the years, the brand has developed women’s, men’s, and junior lines, as well as lingerie and beachwear, always maintaining meticulous attention to tailoring details and high-quality materials.
An aesthetic of contrasts
Ermanno Scervino’s signature style is immediately recognizable: it is a language of harmonious contrasts, where couture meets sportswear, the delicacy of lace interacts with the structure of a coat, and sensuality is combined with the precision of tailoring.
“Couture-à-porter” is the motto that captures this philosophy: creating unique, meticulously crafted garments designed to be worn in everyday life. It’s an approach that celebrates a femininity that is free, strong, and sophisticated, without sacrificing comfort or practicality.
A deep connection with the city
Florence is the beating heart of the maison. In 2007, Ermanno Scervino opened its headquarters in Bagno a Ripoli, on the city’s outskirts, housing ateliers, prototype and knitwear departments, and creative offices.
Here, tradition and innovation coexist: the skilled hands of Florentine artisans work side by side with young designers and technicians, in a constant dialogue between past and future.
“Craftsmanship should not become nostalgia, but inspiration for tomorrow,” Scervino told Vogue. This reflects the maison’s philosophy: to honor its roots while always looking forward.
Collections and international growth
From its first women’s show at Milan Fashion Week in 2003, to the men’s collection presented at Pitti Immagine in 2005 as Guest of Honour, the brand has established itself firmly in the luxury fashion scene, expanding its network of boutiques and corners worldwide.
Ermanno Scervino’s collections speak to women who love uncompromising beauty, capable of combining sensuality and determination, romance and strength.
Ermanno Scervino and the soul of Florence
In Scervino’s vision, Florence is not just a backdrop: it is a constant source of inspiration. The balance between art and craftsmanship, history and modernity, is reflected in the lines, materials, and details of each garment. Every creation tells a story of skill and passion—the same spirit that has animated the city’s ateliers and workshops for centuries.
Much like Antica Torre Tornabuoni, Ermanno Scervino embodies the authentic spirit of Florence: a city that merges the grace of the past with the strength of the present. Both represent a discreet, refined luxury, where beauty arises from harmony, attention to detail, and a love for things made with passion.