Staying at Antica Torre Tornabuoni has always meant experiencing Florence from a privileged perspective — surrounded by history, art, and breathtaking views that nourish the soul. Now, this experience becomes even more complete thanks to the possibility of accessing, within the Tower itself, the treatments offered by Her Wellness 360, the massage therapy center founded and led by MCB massage therapist Veronica Pari. A service that naturally aligns with the philosophy of Antica Torre: taking care of the guest in all dimensions, offering physical, mental, and, as Veronica herself says, “for the most sensitive, even spiritual wellbeing.”
Veronica explains that the essence of Her Wellness 360 is inspired by the very origins of massage. “It comes from a deep belief rooted in more than 5,000 years of tradition. A physical discomfort inevitably leads to mental discomfort. Through massage, we treat body and mind at the same time.”
Holistic wellbeing
The name of the center reflects this philosophy: “We wanted to evoke 360-degree wellness — body, mind, and spirit — achieved by selecting the right treatment based on the information the client gives us”, says Veronica.
This means that every client receives a treatment tailored to their specific needs, carefully evaluated by the center’s professionals. “We create a personalized massage with the specific ‘focus points’ indicated by the client or suggested by the therapist beforehand. This is how we ensure an effective treatment that meets expectations.”
The location, in the heart of Florence and right next to the Antica Torre, enhances this holistic experience. “Clients are welcomed into one of the most iconic and evocative settings in the world, in an environment that stays true to the charm and history of this place, while also offering massage therapy of the highest quality”, Veronica explains.
Qualified therapists
The range of treatments is extensive and includes myofascial (deep tissue) massage, sports massage, Mix Mode, Body Relief, traditional Swedish massage, Power Legs, lymphatic drainage, PEFS control, prenatal massage, and the Skin Tone facial massage.
According to Veronica, specialization is one of the center’s strengths. “Our professional approach is highly focused on therapeutic massage and advanced natural aesthetic treatments for women. Our therapists are fully trained in aesthetic and functional massage therapy, with healthcare certification.”
Her Wellness 360 also uses LPG technology, working with LPG Endermologie equipment and products. “This combination delivers excellent results in the field of advanced natural aesthetics”, Veronica highlights.
Warmth and intimacy
The spaces of Her Wellness 360 were designed to create an intimate, welcoming atmosphere where clients can relax and fully trust their therapist. Combining scientific rigor with a holistic approach, the treatments promote wellbeing for both body and mind, offering care at 360 degrees.
The goal is to convey a simple yet powerful feeling. “That they feel they are in the right place, at the right time. That they find here a point of reference — whether for a specific moment or for the phase of life they’re going through.”
For guests of Antica Torre Tornabuoni, the center has selected the most requested treatments among international travelers. “Antica Torre is a magical place to stay in Florence, and I believe our offering of massages and treatments can make this experience even richer”, says Veronica. “It is one more place where guests can relax and take care of themselves.”
Her Wellness 360 is open Monday to Friday from 9:00 a.m. to 7:00 p.m., and on Saturdays from 9:00 a.m. to 1:00 p.m., with occasional special openings on Saturday afternoons and Sundays. Appointments must be booked in advance, and payments can be made either at Antica Torre or directly at the center.