In a world where social media is often synonymous with appearances, at Antica Torre Tornabuoni we believe they can instead be valuable tools to share beauty, culture, authenticity, and—above all—to create a genuine connection with our guests.
This is why following our pages doesn’t just mean adding another profile to your feed, but entering a little digital salon dedicated to the art, history, and timeless elegance of Florence.
And there is no shortage of reasons to join our community. To leave no doubt, we’ve prepared a list of 10 reasons to follow us on social media. Come discover them!
Because we’re not self-centered
Our content is not just about us: it speaks through us. The goal is not only to introduce ourselves, but to share what we love—Florence, its energy, its grace. The Tower is a privileged viewpoint, part of a wider atmosphere where Florence is the true queen.
Because we tell the story of the city
Florence is alive, vibrant, constantly evolving. In our posts, we reveal hidden corners, everyday moments, unmissable events, and less touristy spots. It’s an invitation to discover the city the way a Florentine would.
Because we explore Tuscany
Our storytelling goes beyond the historic center: villages, landscapes, traditions, flavors, and atmospheres that make Tuscany unique in the world. A continuous journey through hills, art, nature, and emotions.
Because we celebrate traditions
From the Florentine New Year to the Feast of St. John, from the new olive oil season to autumn chestnuts: we celebrate everything that makes our culture special. Because to know a place means to know its roots.
Because we show Florence through the eyes of those who live it
Those who live in Florence every day learn to recognize details that many overlook: the light at a certain hour, the scent of the workshops, the rhythm of the seasons. This intimate perspective is what we try to share.
Because we love beauty
Beauty, for us, is a responsibility. It inspires our photos, our videos, the words we choose. From the palettes of sunset skies to the architectural details of the Tower, every piece of content is an act of love for beauty.
Because we share fascinating curiosities
Stories, anecdotes, characters, secrets, legends… Florence is an endless treasure, and we love opening the hidden drawers of its history. Every post is a small journey into wonder.
Because the Tower has witnessed centuries of art
For more than 800 years, our Tower has watched Florence transform, grow, flourish. Its stones have seen masterpieces, ideas, and artistic revolutions come to life. We share this deep bond between the building and the art surrounding it.
Because the Tower is part of Florence’s history
We are not just a place to stay: we are a chapter of the city. Following us is like leafing through a page of this millenary story every day—written with elegance, respect, and authenticity.
Because we want to share, not simply post
Our social media channels are an open conversation with those who love Florence as much as we do. A daily invitation to explore, feel inspired, learn, and be moved.
Follow us on our social channels
To stay connected with the beauty, stories, and history we share every day, we invite you to follow us here:
Instagram: @tornabuoni_anticatorre
Facebook: Antica Torre Tornabuoni
LinkedIn: Antica Torre di Via Tornabuoni