At Antica Torre Tornabuoni, fashion is part of the very essence of the place. Located on the prestigious Via Tornabuoni, the most elegant street in Florence, our historic tower shares its daily scenery with the windows of the world’s greatest maisons—from Gucci to Ferragamo, from Pucci to Cartier, from Prada to Dior.
Here, among Renaissance palaces, history, and Florentine charm, fashion is not just a decorative element: it is a language that permeates the atmosphere, the lifestyle, and the experience we offer our guests.
Being on Via Tornabuoni means breathing sophistication. It means strolling along one of the most iconic streets in the international fashion scene, where tradition and modernity coexist in perfect harmony. And for those who wish to extend this immersion into the world of luxury, there is a destination that completes this experience perfectly: The Mall Firenze.
Accessible Luxury in the Tuscan Countryside
Considered one of the most renowned luxury outlets in Europe, The Mall Firenze is located about 30–40 minutes from the city center and brings together some of the most desirable brands in the world—such as Balenciaga, Saint Laurent, Valentino, Burberry, Tod’s, Ferragamo, and many more.
It is a paradise for lovers of high fashion, offering past-season collections at significant discounts, while preserving the same elegance, attention to detail, and premium atmosphere of the original boutiques.
The environment—peaceful and surrounded by the Tuscan countryside—is designed to provide an elegant, comfortable, and memorable shopping experience. For many of our guests, The Mall is a natural extension of their stay: an opportunity to blend culture, fashion, and lifestyle into one itinerary.
Complete Your Florentine Experience with a Visit to The Mall
We know that the outlet is a bit farther from the historic center, which is why planning the visit in a practical way truly makes a difference. Our concierge is always available to help you organize your day at The Mall in the most comfortable way—booking private transfers, shuttle buses, or suggesting the best time to visit the boutiques with ease.
Whether you are searching for exclusive pieces, refreshing your wardrobe, or enjoying a day immersed in the best of Italian fashion, a visit to The Mall is always a highlight of the trip.
And there is nothing better than returning to Antica Torre Tornabuoni, in the heart of Via Tornabuoni—where fashion and history coexist every day—to end this experience beautifully.