With the arrival of autumn, Tuscany fills with the intense aroma of freshly harvested olives. It’s the season of olio nuovo — one of the most beloved and authentic traditions of our land.
But what exactly is olio nuovo?
It is the very first extra virgin olive oil obtained from the annual harvest, usually between late October and early November. The olives, still green and rich in polyphenols, are pressed within a few hours of picking — strictly cold-extracted — to preserve their freshness and fragrance.
The result is an oil with a bright green hue and golden highlights, intense herbaceous aromas, and a lively taste that is slightly spicy and pleasantly bitter: a pure concentration of nature and health, best enjoyed raw on a slice of freshly toasted Tuscan bread.
Olio nuovo is more than a food: it is a celebration of the land and of human labor — a symbol of gratitude for the earth that renews its most precious gift year after year.
Diadema: a signature of excellence
At Antica Torre Tornabuoni, we have chosen to share this extraordinary heritage with our guests through Diadema’s extra virgin olive oil, an authentic expression of Tuscan tradition and a deep love for quality.
The story of Diadema begins in Impruneta, in the beating heart of Chianti, where the Giannotti family has nurtured a passion for the land and its fruits for generations.
The adventure started with Alberto Giannotti, a visionary founder able to combine tradition and innovation. Today, his daughters Giulia and Livia, together with Francesco Bellini, carry the project forward with the same dedication, creating a perfect harmony of art, nature, and hospitality.
Over the years, Diadema has become synonymous with excellence: wines and oils that narrate Tuscany with elegance, authenticity, and a contemporary spirit.
From the heart of impruneta to our tables
The olive groves of Fattoria Villa l’Olmo, dating back to the 18th century, stretch over approximately 23 hectares and preserve the region’s most traditional varieties — Moraiolo, Frantoio, Leccino, and Pendolino.
The hand harvest, carried out between late October and early November, ensures the utmost care for the fruit. The olives are cold-pressed on the same day at the estate’s own mill, preserving all their aromas and nutritional properties.
The result is an oil that embodies the soul of the Tuscan landscape: deep green, with notes of freshly cut grass and green tomato, flavors of sweet almond, artichoke, and ripe olive, and a pleasantly spicy finish.
Three expressions of excellence
Diadema Extra Virgin Olive Oil
Made from the finest olives from Villa l’Olmo, this oil stands out for its balance and aromatic complexity. It is the oil we serve to our guests, accompanying the Tuscan dishes prepared in our panoramic dining rooms.
Candegli Extra Virgin Olive Oil
A special selection with a terracotta label made in Impruneta by the historic M.I.T.A.L. furnace — an homage to the land and its origins. Its bold and harmonious flavor enhances everything from warm bread to white meats and grilled vegetables.
Organic Extra Virgin Olive Oil – Fattoria di Collefertile
Produced in the heart of Mugello using organic farming methods, it has a bright green color with golden reflections. Its delicate and balanced taste makes it perfect for elevating the simplest and most genuine dishes.
A drizzle of oil, a bond with Tuscany
Savoring Diadema oil at Antica Torre Tornabuoni means becoming part of a story of family, passion, and land. Every drop contains the dedication of expert hands, the fragrance of Impruneta’s hills, and the beauty of a knowledge passed down from generation to generation.
Because olio nuovo is not just a product — it is Tuscany in liquid form.